{"id":13000,"date":"2025-06-19T16:40:19","date_gmt":"2025-06-19T19:40:19","guid":{"rendered":"https:\/\/autofans.com.ar\/?p=13000"},"modified":"2025-06-19T16:40:19","modified_gmt":"2025-06-19T19:40:19","slug":"stellantis-argentina-rearma-su-equipo-de-marketing","status":"publish","type":"post","link":"https:\/\/autofans.com.ar\/index.php\/2025\/06\/19\/stellantis-argentina-rearma-su-equipo-de-marketing\/","title":{"rendered":"Stellantis Argentina rearma su equipo de Marketing"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\">Stellantis Argentina anunci\u00f3 cambios clave en su estructura de Marketing. Agust\u00edn Allocco asume como Responsable de Marketing Performance para las marcas del grupo en el pa\u00eds, mientras que Sebasti\u00e1n Gim\u00e9nez se traslada al rol de Director de Marketing Office para Sudam\u00e9rica.<\/p>\n<p>&nbsp;<\/p>\n<h2>Agust\u00edn Allocco &#8211; Enfoque en datos y performance<\/h2>\n<p>Con 14 a\u00f1os de trayectoria en la compa\u00f1\u00eda, Allocco pas\u00f3 por \u00e1reas como Publicidad, Marketing Digital y Brand Strategy. Su \u00faltimo cargo fue como Manager de Contenidos para Citro\u00ebn, DS, Fiat, Jeep, Peugeot y RAM.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_13002\" aria-describedby=\"caption-attachment-13002\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13002 size-full\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/aa.jpg\" alt=\"Stellantis\" width=\"1000\" height=\"667\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/aa.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/aa-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/aa-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-13002\" class=\"wp-caption-text\">Agust\u00edn Allocco<\/figcaption><\/figure>\n<p class=\"ds-markdown-paragraph\">Ahora, reportando directamente al presidente Mart\u00edn Zuppi, su misi\u00f3n ser\u00e1 optimizar la inversi\u00f3n en marketing mediante an\u00e1lisis de datos, innovaci\u00f3n y mejora del customer journey. Es licenciado en Publicidad por la Universidad del Salvador.<\/p>\n<p>&nbsp;<\/p>\n<h2>Sebasti\u00e1n Gim\u00e9nez &#8211; Estrategia regional para 20 pa\u00edses<\/h2>\n<p class=\"ds-markdown-paragraph\">Gim\u00e9nez, ex Director de Marketing de Stellantis Argentina, ahora liderar\u00e1 el Marketing Office para Sudam\u00e9rica, reportando al CMO global Olivier Francois. Su rol abarcar\u00e1 contenidos, storytelling y redes sociales en Brasil, Argentina, Chile y otros 17 mercados.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_13003\" aria-describedby=\"caption-attachment-13003\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13003 size-full\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/sg.jpg\" alt=\"Stellantis\" width=\"1000\" height=\"667\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/sg.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/sg-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/sg-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-13003\" class=\"wp-caption-text\">Sebasti\u00e1n Gim\u00e9nez<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"ds-markdown-paragraph\">Con experiencia previa en Fiat, Jeep y RAM (y luego integrando Peugeot, Citro\u00ebn y DS), Gim\u00e9nez es licenciado en Publicidad y tiene posgrados en liderazgo y negocios.<\/p>\n<p class=\"ds-markdown-paragraph\">Los cambios reflejan una estrategia dual:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">Local: Maximizar resultados con foco en datos y eficiencia.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">Regional: Unificar narrativas y contenidos para toda Sudam\u00e9rica.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i>Para enterarte de m\u00e1s novedades, no dejes de leer\u00a0<\/i><a href=\"https:\/\/autofans.thebrandsoup.com\/\"><i>nuestras notas<\/i><\/a><i>, de ver\u00a0<\/i><a href=\"https:\/\/www.youtube.com\/channel\/UCgAC8UGHZYbT6P7PpmVnP7g\"><i>AUTOFANS TV<\/i><\/a><i>\u00a0en nuestro\u00a0canal de Youtube. Adem\u00e1s seguinos en\u00a0<\/i><a href=\"https:\/\/www.instagram.com\/autofanstv\/\"><i>INSTAGRAM<\/i><\/a><i> y <\/i><a href=\"https:\/\/www.facebook.com\/autofansmas\/\"><i>FACEBOOK<\/i><\/a><i> para no perderte nada sobre las novedades del segmento automotor de Argentina y el mundo.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stellantis Argentina anunci\u00f3 cambios clave en su estructura de Marketing. Agust\u00edn Allocco asume como Responsable&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292,16],"tags":[6906,6910,6909,86,6911,564,6908,706,6907,108],"class_list":["post-13000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-noticias","tag-agustin-allocco","tag-customer-journey","tag-estrategia-digital","tag-industria-automotriz","tag-marcas-de-autos","tag-marketing-automotriz","tag-performance-marketing","tag-redes-sociales","tag-sebastian-gimenez","tag-stellantis-argentina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stellantis Argentina rearma su equipo de Marketing -<\/title>\n<meta name=\"description\" content=\"Stellantis Argentina anunci\u00f3 cambios clave en su estructura de Marketing. 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