{"id":13023,"date":"2025-06-23T19:12:27","date_gmt":"2025-06-23T22:12:27","guid":{"rendered":"https:\/\/autofans.com.ar\/?p=13023"},"modified":"2025-06-23T19:17:09","modified_gmt":"2025-06-23T22:17:09","slug":"prestige-auto-se-hace-cargo-de-mercedes-benz-en-argentina","status":"publish","type":"post","link":"https:\/\/autofans.com.ar\/index.php\/2025\/06\/23\/prestige-auto-se-hace-cargo-de-mercedes-benz-en-argentina\/","title":{"rendered":"Prestige Auto se hace cargo de Mercedes-Benz en Argentina"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\">Buenos Aires, junio 2025 \u2013 Prestige Auto, parte de Open Cars S.A., asumi\u00f3 oficialmente la representaci\u00f3n de Mercedes-Benz en Argentina. La compa\u00f1\u00eda garantiza la continuidad de la producci\u00f3n local de la Sprinter en la planta de Virrey del Pino, junto con la importaci\u00f3n y comercializaci\u00f3n de otros modelos. Con una inversi\u00f3n inicial de US$100 millones, el plan incluye aumentar la producci\u00f3n, expandir las exportaciones y modernizar operaciones.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u00abEstamos muy entusiasmados con esta nueva etapa de Prestige Auto, un proyecto industrial argentino que desea ser parte del desarrollo y crecimiento de la industria automotriz de nuestro pa\u00eds. Queremos agradecer especialmente a nuestros empleados, sindicatos, proveedores y concesionarios por su apoyo durante la transici\u00f3n\u00bb, afirm\u00f3 Daniel Herrero, CEO de Prestige Auto.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Foco en empleo, calidad y expansi\u00f3n regional<\/h2>\n<p class=\"ds-markdown-paragraph\">La transici\u00f3n preserva los 1.800 puestos de trabajo directos y suma 15.000 empleos indirectos en concesionarios y proveedores. El CEO Daniel Herrero destac\u00f3 el compromiso con los est\u00e1ndares globales: <em>\u00abMercedes-Benz auditar\u00e1 cada veh\u00edculo. Nuestra meta es crecer en mercados internacionales\u00bb<\/em>. Actualmente, el 60% de las Sprinters fabricadas se exportan a la regi\u00f3n, y se proyecta ampliar ese alcance.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13024 size-full\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-3.jpg\" alt=\"Prestige Auto\" width=\"1000\" height=\"667\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-3.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-3-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-3-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Y agreg\u00f3: \u00abNuestro plan de corto plazo contempla un aumento en la producci\u00f3n de Sprinter durante 2025. Partimos con un objetivo de 14.000 unidades y aspiramos a alcanzar las 17.000, lo que representa un incremento del 20%. Adem\u00e1s, la incorporaci\u00f3n de nuevos modelos importados duplicar\u00e1 la oferta de la marca en el mercado argentino, pasando de 1.500 a 3.000 unidades este a\u00f1o\u00bb.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Innovaci\u00f3n y sustentabilidad &#8211; los pilares de la nueva era<\/h2>\n<p class=\"ds-markdown-paragraph\">Prestige Auto apuesta a la electrificaci\u00f3n, conectividad y desarrollo sostenible. El acuerdo inicial para fabricar la Sprinter hasta 2030 podr\u00eda extenderse, junto con futuros proyectos para la marca. La estrategia incluye optimizar la planta de Virrey del Pino y el Training Center de Malvinas Argentinas, reforzando la capacitaci\u00f3n t\u00e9cnica.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13025 size-full\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-2.jpg\" alt=\"Prestige Auto\" width=\"1000\" height=\"667\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-2.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-2-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2025\/06\/prestige-2-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Prestige Auto &#8211; un equipo con experiencia al volante<\/h2>\n<p class=\"ds-markdown-paragraph\">La compa\u00f1\u00eda cuenta con ejecutivos como Alfonso Prat-Gay (vicepresidente) y l\u00edderes en \u00e1reas clave, desde manufactura hasta IT. Durante el lanzamiento, empleados, sindicatos (SMATA y APS) y accionistas respaldaron el plan, que busca consolidar a Argentina como hub productivo para Mercedes-Benz en la regi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i>Para enterarte de m\u00e1s novedades, no dejes de leer\u00a0<\/i><a href=\"https:\/\/autofans.thebrandsoup.com\/\"><i>nuestras notas<\/i><\/a><i>, de ver\u00a0<\/i><a href=\"https:\/\/www.youtube.com\/channel\/UCgAC8UGHZYbT6P7PpmVnP7g\"><i>AUTOFANS TV<\/i><\/a><i>\u00a0en nuestro\u00a0canal de Youtube. Adem\u00e1s seguinos en\u00a0<\/i><a href=\"https:\/\/www.instagram.com\/autofanstv\/\"><i>INSTAGRAM<\/i><\/a><i> y <\/i><a href=\"https:\/\/www.facebook.com\/autofansmas\/\"><i>FACEBOOK<\/i><\/a><i> para no perderte nada sobre las novedades del segmento automotor de Argentina y el mundo.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buenos Aires, junio 2025 \u2013 Prestige Auto, parte de Open Cars S.A., asumi\u00f3 oficialmente la&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292,16],"tags":[6919,6709,2527,86,17,1460,6132,3300,4056],"class_list":["post-13023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-noticias","tag-autos-comerciales","tag-empleo-industrial","tag-exportacion-de-vehiculos","tag-industria-automotriz","tag-mercedes-benz-argentina","tag-movilidad-sustentable","tag-prestige-auto","tag-produccion-automotriz","tag-sprinter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prestige Auto se hace cargo de Mercedes-Benz en Argentina -<\/title>\n<meta name=\"description\" content=\"Buenos Aires, junio 2025 \u2013 Prestige Auto, parte de Open Cars S.A., asumi\u00f3 oficialmente la 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