{"id":13854,"date":"2025-08-25T19:31:52","date_gmt":"2025-08-25T22:31:52","guid":{"rendered":"https:\/\/autofans.com.ar\/?p=13854"},"modified":"2025-08-25T19:31:52","modified_gmt":"2025-08-25T22:31:52","slug":"stellantis-argentina-apuesta-a-la-ia-y-lanza-a-iara","status":"publish","type":"post","link":"https:\/\/autofans.com.ar\/index.php\/2025\/08\/25\/stellantis-argentina-apuesta-a-la-ia-y-lanza-a-iara\/","title":{"rendered":"Stellantis Argentina apuesta a la IA y lanza a IARA"},"content":{"rendered":"

Stellantis dio un paso innovador en el marketing digital del sector automotor con el lanzamiento de IARA, la primera embajadora virtual de la compa\u00f1\u00eda, desarrollada completamente con Inteligencia Artificial.<\/p>\n

Este personaje digital gestiona un nuevo canal de comunicaci\u00f3n oficial de Stellantis a trav\u00e9s de Instagram. El objetivo es establecer una relaci\u00f3n m\u00e1s cotidiana y directa con los clientes y seguidores de las marcas.<\/p>\n

 <\/p>\n

\n

As\u00ed lo describe Sebasti\u00e1n Gimenez, Director de Marketing Office para Stellantis South America: \u201cIARA representa un paso audaz hacia el futuro de la comunicaci\u00f3n digital. Desde Argentina, estamos orgullosos de liderar una iniciativa que redefine la manera en que las marcas se vinculan con sus audiencias, combinando creatividad, tecnolog\u00eda e inteligencia artificial para generar contenido relevante y disruptivo. \u201c<\/p>\n<\/blockquote>\n

 <\/p>\n

\u00bfQu\u00e9 contenido comparte IARA?<\/h2>\n

 <\/p>\n

\"IARA\"<\/p>\n

 <\/p>\n

IARA genera y publica informaci\u00f3n variada. Si bien los autos y las novedades de las marcas de Stellantis son el eje central de su perfil, tambi\u00e9n comparte contenidos sobre lifestyle, tecnolog\u00eda y cultura pop.<\/p>\n

Su capacidad de aprendizaje es constante. La IA se nutre diariamente de informaci\u00f3n de la industria, lo que le permite profundizar sus conocimientos y mantener sus contenidos actualizados.<\/p>\n

 <\/p>\n

\n

Complementa Agustin Alloco, Responsable de Marketing Performance: \u00abEste proyecto marca un hito en nuestra estrategia de innovaci\u00f3n. Con IARA, no solo exploramos nuevas fronteras en el marketing digital, sino que tambi\u00e9n reforzamos nuestro compromiso con la evoluci\u00f3n constante de la industria y la conexi\u00f3n aut\u00e9ntica con nuestros consumidores.\u00bb<\/p>\n<\/blockquote>\n

 <\/p>\n

Una nueva herramienta de comunicaci\u00f3n<\/h2>\n

 <\/p>\n

\"IARA\"<\/p>\n

 <\/p>\n

IARA representa un avance tecnol\u00f3gico significativo para Stellantis. Funciona como un canal din\u00e1mico para mantener un contacto cercano con la comunidad y distribuir novedades en tiempo r\u00e9cord.<\/p>\n

Para interactuar con ella y seguir sus posteos y stories, los usuarios pueden encontrarla en Instagram bajo el usuario @iara.stellantis.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Para enterarte de m\u00e1s novedades, no dejes de leer\u00a0<\/i>nuestras notas<\/i><\/a>, de ver\u00a0<\/i>AUTOFANS TV<\/i><\/a>\u00a0en nuestro\u00a0canal de Youtube. Adem\u00e1s seguinos en\u00a0<\/i>INSTAGRAM<\/i><\/a> y <\/i>FACEBOOK<\/i><\/a> para no perderte nada sobre las novedades del segmento automotor de Argentina y el mundo.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Stellantis dio un paso innovador en el marketing digital del sector automotor con el lanzamiento…<\/p>\n","protected":false},"author":2,"featured_media":13858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,16],"tags":[7250,7249,886,7251,1436,7252,108],"class_list":["post-13854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autotecno","category-noticias","tag-embajadora-ia","tag-iara-stellantis","tag-innovacion-automotriz","tag-instagram-autos","tag-inteligencia-artificial","tag-marketing-automotor","tag-stellantis-argentina"],"yoast_head":"\nStellantis Argentina apuesta a la IA y lanza a IARA -<\/title>\n<meta name=\"description\" content=\"Stellantis dio un paso innovador en el marketing digital del sector automotor con el lanzamiento de IARA, la primera embajadora virtual...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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