{"id":18337,"date":"2026-09-03T20:59:20","date_gmt":"2026-09-03T23:59:20","guid":{"rendered":"https:\/\/autofans.com.ar\/?p=18337"},"modified":"2026-09-03T20:59:20","modified_gmt":"2026-09-03T23:59:20","slug":"todos-los-lanzamientos-de-la-bmw-experience-en-el-mouras","status":"publish","type":"post","link":"https:\/\/autofans.com.ar\/index.php\/2026\/09\/03\/todos-los-lanzamientos-de-la-bmw-experience-en-el-mouras\/","title":{"rendered":"Todos los lanzamientos de la BMW Experience en el Mouras"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\"><span class=\"\">El fin de semana pasado, el Aut\u00f3dromo Roberto Mouras de La Plata fue el escenario elegido por BMW Group Argentina para celebrar una nueva edici\u00f3n de su BMW Experience. Bajo el nombre <\/span><span class=\"\">\u00abGen M Edition\u00bb<\/span><span class=\"\">, el evento convoc\u00f3 a clientes, medios y miembros de la comunidad BMW M para vivir dos jornadas intensas de manejo deportivo<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Con una asistencia de alrededor de <\/span><span class=\"\">500 personas<\/span><span class=\"\">, la propuesta no defraud\u00f3. Los participantes tuvieron a disposici\u00f3n una flota de m\u00e1s de 15 veh\u00edculos para girar en el circuito corto del Mouras. El resultado fue contundente: se completaron <\/span><span class=\"\">412 test drives<\/span><span class=\"\">, donde los asistentes pudieron acelerar a fondo modelos como el BMW M135 xDrive, el M240i xDrive o el MINI John Cooper Works, alcanzando velocidades que superaron los <\/span><span class=\"\">200 km\/h<\/span><span class=\"\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"\">Lanzamientos que robaron flashes<\/span><\/h2>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-18337 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/autofans.com.ar\/index.php\/2026\/09\/03\/todos-los-lanzamientos-de-la-bmw-experience-en-el-mouras\/bmw-3-48\/'><img loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-3.jpg\" class=\"attachment-full size-full\" alt=\"BMW Experience\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-3.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-3-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/autofans.com.ar\/index.php\/2026\/09\/03\/todos-los-lanzamientos-de-la-bmw-experience-en-el-mouras\/bmw-5-38\/'><img loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-5.jpg\" class=\"attachment-full size-full\" alt=\"BMW Experience\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-5.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-5-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-5-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Pero la experiencia no fue solo cuesti\u00f3n de velocidad. El evento sirvi\u00f3 como vidriera para el lanzamiento de cinco nuevos modelos que llegan al mercado argentino, reforzando la apuesta deportiva de la marca <\/span><span class=\"\">. Entre los protagonistas, se destacaron cuatro veh\u00edculos de cuatro ruedas:<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">BMW M2 CS:<\/span><span class=\"\"> La versi\u00f3n m\u00e1s radical y potente del M2. Su motor de seis cilindros entrega 530 CV, lo que le permite acelerar de 0 a 100 km\/h en solo 3,8 segundos. Una edici\u00f3n limitada que promete ser furor entre los puristas<\/span><span class=\"\">.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">BMW M440i xDrive Cabrio:<\/span><span class=\"\"> Lleg\u00f3 justo a tiempo para la primavera. Este descapotable de la Serie 4 combina la elegancia de su capota de lona (que se abre en 18 segundos) con la deportividad de su motor de 387 CV y tracci\u00f3n integral xDrive<\/span><span class=\"\">.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">MINI John Cooper Works Countryman ALL4:<\/span><span class=\"\"> La variante m\u00e1s deportiva y espaciosa de MINI. Con 317 CV y tracci\u00f3n total, es el MINI m\u00e1s potente del mercado local, ideal para quienes buscan adrenalina sin resignar espacio <\/span><span class=\"\">.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">MINI John Cooper Works GP Inspired Edition:<\/span><span class=\"\"> Una edici\u00f3n limitada que rinde homenaje al m\u00edtico MINI GP, con un dise\u00f1o agresivo y detalles exclusivos que lo distinguen del resto de la gama <\/span><span class=\"\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Adem\u00e1s, los fan\u00e1ticos de las dos ruedas tambi\u00e9n tuvieron su espacio. La <\/span><span class=\"\">BMW F 450 GS<\/span><span class=\"\">, el nuevo modelo de acceso a la l\u00ednea GS de BMW Motorrad, realiz\u00f3 su primer contacto con el p\u00fablico argentino en un sector especialmente acondicionado para la ocasi\u00f3n<\/span><span class=\"\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cNos enorgullece haber vuelto a recibir una gran cantidad de clientes en una nueva edici\u00f3n de la BMW Experience, un magn\u00edfico evento donde exhibimos cinco lanzamientos de las tres marcas del grupo y donde creamos momentos imborrables en nuestros seguidores al poner a disposici\u00f3n nuestros veh\u00edculos en un entorno seguro y apropiado para acelerar y vivir de primera mano todas las virtudes y la deportividad de nuestros productos\u201d coment\u00f3 respecto al evento Ivana Dip, CEO de BMW Group Argentina.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"\">Taxi-rides y experiencias inmersivas<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">La presencia del piloto oficial Juli\u00e1n Santero fue otro de los grandes atractivos. Santero se subi\u00f3 al BMW M3 Competition Touring y al BMW M5 para realizar \u00abtaxi-rides\u00bb, demostrando en pista todo el potencial de estas m\u00e1quinas con su experiencia al volante<\/span><span class=\"\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-2' class='gallery galleryid-18337 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/autofans.com.ar\/index.php\/2026\/09\/03\/todos-los-lanzamientos-de-la-bmw-experience-en-el-mouras\/bmw-1-48\/'><img loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-1.jpg\" class=\"attachment-full size-full\" alt=\"BMW Experience\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-1.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-1-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/autofans.com.ar\/index.php\/2026\/09\/03\/todos-los-lanzamientos-de-la-bmw-experience-en-el-mouras\/bmw-4-42\/'><img loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-4.jpg\" class=\"attachment-full size-full\" alt=\"BMW Experience\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-4.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-4-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-4-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/autofans.com.ar\/index.php\/2026\/09\/03\/todos-los-lanzamientos-de-la-bmw-experience-en-el-mouras\/bmw-6-22\/'><img loading=\"lazy\" width=\"1000\" height=\"667\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-6.jpg\" class=\"attachment-full size-full\" alt=\"BMW Experience\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-6.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-6-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/09\/bmw-6-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Para completar la experiencia, los asistentes tambi\u00e9n pudieron disfrutar de simuladores de manejo, un sunset musicalizado por un DJ y una exhibici\u00f3n est\u00e1tica que incluy\u00f3 23 modelos de BMW, MINI y BMW Motorrad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i>Para enterarte de m\u00e1s novedades, no dejes de leer\u00a0<\/i><a href=\"https:\/\/autofans.thebrandsoup.com\/\"><i>nuestras notas<\/i><\/a><i>, de ver\u00a0<\/i><a href=\"https:\/\/www.youtube.com\/channel\/UCgAC8UGHZYbT6P7PpmVnP7g\"><i>AUTOFANS TV<\/i><\/a><i>\u00a0en nuestro\u00a0canal de Youtube. Adem\u00e1s seguinos en\u00a0<\/i><a href=\"https:\/\/www.instagram.com\/autofanstv\/\"><i>INSTAGRAM<\/i><\/a><i> y <\/i><a href=\"https:\/\/www.facebook.com\/autofansmas\/\"><i>FACEBOOK<\/i><\/a><i> para no perderte nada sobre las novedades del segmento automotor de Argentina y el mundo.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El fin de semana pasado, el Aut\u00f3dromo Roberto Mouras de La Plata fue el escenario&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,16],"tags":[10298,2106,10297,1603,10299,10300,10301,8703,8171,7059],"class_list":["post-18337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autos","category-noticias","tag-autodromo-la-plata","tag-bmw-argentina","tag-bmw-experience-2026","tag-bmw-m","tag-bmw-m2-cs-argentina","tag-bmw-m440i-cabrio","tag-julian-santero","tag-lanzamientos-bmw-argentina","tag-mini-john-cooper-works","tag-test-drive-bmw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Todos los lanzamientos de la BMW Experience en el Mouras -<\/title>\n<meta name=\"description\" content=\"El fin de semana pasado, el Aut\u00f3dromo Roberto Mouras fue el escenario elegido 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