{"id":19117,"date":"2026-11-06T16:52:12","date_gmt":"2026-11-06T19:52:12","guid":{"rendered":"https:\/\/autofans.com.ar\/?p=19117"},"modified":"2026-11-06T16:52:12","modified_gmt":"2026-11-06T19:52:12","slug":"chevrolet-y-mercado-libre-lanzan-la-venta-online-de-servicios-de-posventa","status":"publish","type":"post","link":"https:\/\/autofans.com.ar\/index.php\/2026\/11\/06\/chevrolet-y-mercado-libre-lanzan-la-venta-online-de-servicios-de-posventa\/","title":{"rendered":"Chevrolet y Mercado Libre lanzan la venta online de servicios de posventa"},"content":{"rendered":"<p class=\"ds-markdown-paragraph\"><span class=\"\">General Motors y Mercado Libre se unieron para cambiar la forma en que los argentinos acceden al mantenimiento de sus autos. A partir del 1\u00b0 de diciembre, los clientes de Chevrolet podr\u00e1n comprar servicios de posventa, kits de accesorios y repuestos originales de GM y ACDelco directamente desde la plataforma de e-commerce, con instalaci\u00f3n incluida en la red oficial de concesionarios y hasta 12 cuotas sin inter\u00e9s.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">El anuncio, presentado en avant premier, convierte a la Argentina en el primer mercado de la regi\u00f3n en implementar este modelo de comercializaci\u00f3n digital de servicios, y a Chevrolet en la primera marca automotriz en ofrecerlo. La iniciativa ampl\u00eda la alianza estrat\u00e9gica entre ambas compa\u00f1\u00edas y combina la comodidad y seguridad de compra de Mercado Libre con el respaldo de la red oficial de concesionarios Chevrolet en todo el pa\u00eds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"\">Por qu\u00e9 este lanzamiento llega en el momento justo<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">El contexto del mercado automotor argentino explica la apuesta. La antig\u00fcedad promedio del parque automotor alcanza los 12 a\u00f1os y el 80% de los veh\u00edculos Chevrolet en circulaci\u00f3n tiene m\u00e1s de 7 a\u00f1os. Muchos de esos clientes dejaron de hacer sus services en concesionarios con el paso del tiempo, y esta propuesta busca recuperarlos con financiaci\u00f3n y precios transparentes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-19121 size-full\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-1.jpg\" alt=\"Chevrolet\" width=\"1000\" height=\"667\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-1.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-1-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-1-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Los h\u00e1bitos de consumo acompa\u00f1an: el 88% de los usuarios investiga piezas y repuestos por Internet, mientras que el 86% de las piezas comercializadas por canales digitales corresponde a veh\u00edculos de m\u00e1s de 7 a\u00f1os (fuente: GIPA). Integrar la b\u00fasqueda y compra online con la red oficial facilita el acceso al mantenimiento de autos con varios a\u00f1os de uso.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u201cCon la Venta Digital de Servicios damos un nuevo paso en nuestra estrategia de innovaci\u00f3n y cercan\u00eda con los clientes. Queremos que cada vez m\u00e1s propietarios de veh\u00edculos Chevrolet, independientemente de su antig\u00fcedad, puedan acceder a la calidad, la experiencia y el respaldo de nuestra red oficial de concesionarios. La alianza con Mercado Libre nos permite combinar esas fortalezas con una experiencia de compra digital simple y nuevas alternativas de financiaci\u00f3n, haciendo que el mantenimiento de sus veh\u00edculos sea m\u00e1s accesible y conveniente\u201d, se\u00f1al\u00f3 F\u00e9lix Madeis, Director de Posventa de General Motors Sudam\u00e9rica.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"\">Financiaci\u00f3n y precios claros, los grandes diferenciales<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Uno de los principales atractivos del nuevo canal es la posibilidad de financiar servicios y repuestos en hasta 12 cuotas sin inter\u00e9s, una herramienta clave para los due\u00f1os de veh\u00edculos de mayor antig\u00fcedad. Adem\u00e1s, la propuesta contempla precios de servicios unificados a nivel nacional, lo que aporta transparencia y previsibilidad a la experiencia de compra en cualquier punto del pa\u00eds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19120 size-full\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-2.jpg\" alt=\"Chevrolet\" width=\"1000\" height=\"667\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-2.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-2-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-2-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">La iniciativa tambi\u00e9n ampl\u00eda el alcance de ACDelco, la marca de autopartes de General Motors, que acerca sus productos a usuarios de veh\u00edculos de otras marcas que buscan soluciones de mantenimiento a trav\u00e9s de Mercado Libre.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"\">La tecnolog\u00eda detr\u00e1s de la Tienda Oficial de Chevrolet<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Los sistemas que hacen posible este modelo de negocio digital fueron desarrollados por Alephee, aliado de General Motors Sudam\u00e9rica para distintas plataformas comerciales de e-commerce. \u00abDesarrollamos la tecnolog\u00eda que conecta la Tienda Oficial de Chevrolet en Mercado Libre con la red de concesionarios, de punta a punta\u00bb, se\u00f1al\u00f3 Jonathan Saiegh, fundador y director de operaciones de Alephee.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19119 size-full\" src=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-3.jpg\" alt=\"Chevrolet\" width=\"1000\" height=\"667\" srcset=\"https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-3.jpg 1000w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-3-300x200.jpg 300w, https:\/\/autofans.com.ar\/wp-content\/uploads\/2026\/11\/gm-3-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Con este lanzamiento, General Motors y Mercado Libre profundizan su colaboraci\u00f3n estrat\u00e9gica y avanzan en la integraci\u00f3n del comercio electr\u00f3nico con los servicios de posventa, una movida que fortalece el v\u00ednculo con los clientes, potencia la actividad de los concesionarios y acompa\u00f1a la evoluci\u00f3n de los h\u00e1bitos de consumo en el mercado automotor argentino.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i>Para enterarte de m\u00e1s novedades, no dejes de leer\u00a0<\/i><a href=\"https:\/\/autofans.thebrandsoup.com\/\"><i>nuestras notas<\/i><\/a><i>, de ver\u00a0<\/i><a href=\"https:\/\/www.youtube.com\/channel\/UCgAC8UGHZYbT6P7PpmVnP7g\"><i>AUTOFANS TV<\/i><\/a><i>\u00a0en nuestro\u00a0canal de Youtube. Adem\u00e1s seguinos en\u00a0<\/i><a href=\"https:\/\/www.instagram.com\/autofanstv\/\"><i>INSTAGRAM<\/i><\/a><i> y <\/i><a href=\"https:\/\/www.facebook.com\/autofansmas\/\"><i>FACEBOOK<\/i><\/a><i> para no perderte nada sobre las novedades del segmento automotor de Argentina y el mundo.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Motors y Mercado Libre se unieron para cambiar la forma en que los argentinos&#8230;<\/p>\n","protected":false},"author":2,"featured_media":19122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,16],"tags":[2122,11086,713,272,11085,7110,11084,377,11082,1908,505,11081,2348,11083,11080],"class_list":["post-19117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autotecno","category-noticias","tag-acdelco","tag-alephee","tag-autopartes","tag-chevrolet","tag-concesionarios-chevrolet","tag-cuotas-sin-interes","tag-e-commerce-automotor","tag-general-motors","tag-mantenimiento-chevrolet","tag-mercado-automotor-argentino","tag-mercado-libre","tag-posventa-chevrolet","tag-repuestos-originales","tag-servicios-automotrices-online","tag-venta-digital-de-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chevrolet y Mercado Libre 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