{"id":3013,"date":"2023-06-05T12:15:32","date_gmt":"2023-06-05T15:15:32","guid":{"rendered":"https:\/\/autofans.com.ar\/?p=3013"},"modified":"2023-06-05T12:15:32","modified_gmt":"2023-06-05T15:15:32","slug":"bmw-y-coldplay-revolucionan-la-musica-con-energia-sostenible","status":"publish","type":"post","link":"https:\/\/autofans.com.ar\/index.php\/2023\/06\/05\/bmw-y-coldplay-revolucionan-la-musica-con-energia-sostenible\/","title":{"rendered":"BMW y Coldplay revolucionan la m\u00fasica con energ\u00eda sostenible"},"content":{"rendered":"

BMW est\u00e1 revolucionando la industria musical al unirse a la famosa banda brit\u00e1nica Coldplay en su gira mundial \u00abMusic of Spheres\u00bb. La colaboraci\u00f3n entre ambas marcas tiene como objetivo principal fomentar la sostenibilidad y marcar un hito en la industria de la m\u00fasica. Mediante un innovador sistema modular de almacenamiento energ\u00e9tico, BMW est\u00e1 utilizando m\u00e1s de 40 bater\u00edas recicladas de su veh\u00edculo el\u00e9ctrico BMW i3 para proporcionar toda la electricidad necesaria en los espect\u00e1culos en vivo de la gira.<\/p>\n

 <\/p>\n

\"coldplay\"<\/p>\n

Este sistema de almacenamiento energ\u00e9tico no solo alimenta el audio, el video, los efectos especiales y el soporte t\u00e9cnico de los conciertos, sino que tambi\u00e9n ha permitido por primera vez en las fechas de Espa\u00f1a y Portugal que la energ\u00eda necesaria para la iluminaci\u00f3n provenga de fuentes renovables. De esta manera, se logra un suministro de energ\u00eda 100% libre de emisiones para los espect\u00e1culos.<\/p>\n

Las bater\u00edas recicladas del BMW i3 utilizadas en la gira tienen una capacidad m\u00e1xima de 1.600 kWh. Esto han convertido a los conciertos de Coldplay en eventos m\u00e1s sostenibles y respetuosos con el medio ambiente. Esta iniciativa conjunta entre BMW y Coldplay establece un nuevo est\u00e1ndar en t\u00e9rminos de sostenibilidad para la industria musical en general.<\/p>\n

Es importante destacar que las bater\u00edas del BMW i3 fueron las primeras en la industria automotriz en ser adecuadas para un segundo uso sin necesidad de un procesamiento adicional. Esto demuestra el compromiso del Grupo BMW con la visi\u00f3n de sostenibilidad y econom\u00eda circular. Adem\u00e1s, durante los intervalos entre los shows, las bater\u00edas se cargan utilizando energ\u00edas renovables como la energ\u00eda e\u00f3lica, paneles solares fotovoltaicos y generadores que funcionan con biodi\u00e9sel.<\/p>\n

 <\/p>\n

\"coldplay\"<\/p>\n

La gira \u00abMusic of Spheres\u00bb tambi\u00e9n presenta otras innovaciones en energ\u00edas renovables, como paneles solares, suelo cin\u00e9tico y bicicletas el\u00e9ctricas. El suelo cin\u00e9tico aprovecha el movimiento de los miles de fans durante los conciertos. Por otro lado dos bancos de bicicletas generan electricidad gracias a los asistentes que desean pedalear durante el espect\u00e1culo.<\/p>\n

Coldplay ha expresado su orgullo por esta colaboraci\u00f3n con BMW y ha destacado la importancia de utilizar bater\u00edas recargables y port\u00e1tiles en sus conciertos. Esta innovaci\u00f3n les permite alimentar sus shows con energ\u00eda limpia y renovable, demostrando su compromiso con la sostenibilidad.<\/p>\n

Para minimizar el impacto de las emisiones de carbono asociadas al transporte de los equipos de un lugar a otro, la banda utiliza dos camiones impulsados por biocombustibles provenientes de materias primas renovables, como el aceite de cocina usado.<\/p>\n

 <\/p>\n

\"coldplay\"<\/p>\n

Jens Thiemer, vicepresidente senior de Clientes y Marcas de BMW, destaca la importancia de esta colaboraci\u00f3n. Tambi\u00e9n se\u00f1ala que el enfoque compartido en la sostenibilidad ha llevado a un proceso de creaci\u00f3n conjunto entre BMW y Coldplay en los \u00faltimos a\u00f1os. BMW ha llevado el concepto de sostenibilidad a otro nivel al utilizar las bater\u00edas del BMW i3 para los espect\u00e1culos en vivo. Con el objetivo de contribuir a una mayor sostenibilidad y reducir la huella de carbono.<\/p>\n

Esta colaboraci\u00f3n entre BMW y Coldplay comenz\u00f3 en 2021, cuando la banda particip\u00f3 en la campa\u00f1a de lanzamiento de los veh\u00edculos el\u00e9ctricos BMW iX y BMW i4. Desde entonces, han seguido trabajando juntos en diferentes proyectos, demostrando su compromiso con la sostenibilidad y la innovaci\u00f3n.<\/p>\n

 <\/p>\n

Para enterarte de m\u00e1s novedades, no dejes de leer\u00a0<\/i>nuestras notas<\/i><\/a>, de ver<\/i>\u00a0<\/i><\/b>AUTOFANS TV<\/i><\/b><\/a>\u00a0<\/i><\/b>en nuestro\u00a0canal de Youtube. Adem\u00e1s seguinos en\u00a0<\/i>INSTAGRAM<\/i><\/a> y <\/i>FACEBOOK<\/i><\/a> para no perderte nada sobre las novedades del segmento automotor de Argentina y el mundo. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

BMW est\u00e1 revolucionando la industria musical al unirse a la famosa banda brit\u00e1nica Coldplay en…<\/p>\n","protected":false},"author":2,"featured_media":3015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,16],"tags":[208,213,216,1451,1449,1452,825,1450,1454,1453,359],"class_list":["post-3013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bizstyle","category-noticias","tag-bmw","tag-innovacion","tag-sostenibilidad","tag-baterias-recicladas","tag-coldplay","tag-conciertos","tag-energia-renovable","tag-gira-mundial","tag-industria-musical","tag-music-of-spheres","tag-vehiculos-electricos"],"yoast_head":"\nBMW y Coldplay revolucionan la m\u00fasica con energ\u00eda sostenible -<\/title>\n<meta name=\"description\" content=\"BMW est\u00e1 revolucionando la industria musical al unirse a la famosa banda brit\u00e1nica Coldplay, en su gira mundial 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